CONNECT!
This award-winning animation introduces a futuristic city controlled by CONNECT!, an AI operated corporation whose mission is to create a 'better future'.
This project has been awarded as Adobe Design Achievement Awards (ADAA) 2019 under global “Motion Graphic + Animation” category,
and is also exhibited at MADA NOW 2018 Graduate Exhibition in Monash University, Melbourne, Australia.
The story of Karla happens in 2079, 30 years since the city has been formed. During the past decades, the city has developed its own system, including the financial, which abandons paper money but welcomes social media wealth by regarding followers as wealth. As such, individuals are encouraged to express and celebrate the positive aspects of their lives. CONNECT! has spread conspiracy theories all over the city's web that discourages individuals from exploring life beyond their immediate social media profiles and supposed happiness.
In order to achieve its grand plan, CONNECT! has published a series of law, aiming to eliminate any negative emotions. The city has a strict emotion limit, which allows and encourages its residents to feel and express joy and excitement, but restricts any expression on frustration, sadness and anger. Harsh consequence apply if any resident decides to take the risk of breaking regulations.
